Hello Fresh Meal Delivery Reviews, Price, Discounts, FAQs, & More

Delicious ingredients & simple recipes


One of the original meal delivery services, HelloFresh was started in Berlin back in 2011 and currently delivers to customers in North America, Europe, and Australia. Choose from one of three basic meal plans – the Classic, which offers more variety; the Veggie Plan, for those who don’t eat meat; and the Family Plan, which offers kid-friendly recipes. With the Classic Plan, you can choose from six recipes that change weekly; with the Veggie and Family Plans, you’ll receive three carefully curated recipes. If you’re looking for a delivery service that offers fresh ingredients, delicious & easy-to-follow recipes, and a flexible subscription, give HelloFresh a try!

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Hello Fresh FAQ:

How much does Hello Fresh cost?

Hello Fresh offers three basic plans: the Classic Plan, the Veggie Plan, and the Family Plan. The Classic and Veggie Plans are priced at $9.99 per serving and the Family Plan is $8.74 per serving. See the total cost per box below. Hello Fresh also offers a monthly wine club. Choose from the Red, White, or Mixed Wine Plans priced at $89 a box and receive 6 full-sized (750 ml) bottles per month.

The Classic Plan (2 or 4 Adults)

Meals Per WeekServings Per MealPrice Per ServingPrice Per Box

The Veggie Plan (2 or 4 Adults)

Meals Per WeekServings Per MealPrice Per ServingPrice Per Box

The Family Plan

Meals Per WeekServings Per MealPrice Per ServingPrice Per Box

How many calories are in the typical Hello Fresh meal?

Most Hello Fresh recipes are between 500 and 800 calories per serving. "Fit Preference" recipes, a healthier and more wholesome option, are usually around 650 calories.

How long does it take to cook a Hello Fresh meal?

Most meals can be cooked in about 30 minutes, though some might take longer. To ensure meals with fast prep time, choose the "Quick Preference" option.

When are Hello Fresh meals delivered?

Deliveries are available Wednesday-Friday from 8 AM to 8 PM. In select markets, delivery is also available on Monday, Tuesday, and Saturday from 8 AM to 8 PM.

How much does shipping cost?

Hello Fresh shipping is always free!

Where does Hello Fresh deliver?

Hello Fresh delivers everywhere in the contiguous U.S.

How do you skip a week of Hello Fresh meals?

Orders must be skipped by 11:59PM PST 5 days before your next scheduled delivery. Simply log into your account, navigate to the "Menu Overview" and push "Skip" on the week you'd like to skip.

How do you cancel Hello Fresh?

Cancel online by logging into your account and clicking "Cancel my Subscription".

  1. Log into your account
  2. In the top right corner, click on the settings
  3. Towards the bottom, click "Cancel my subscription".
  4. Follow the instructions in the email

How do you contact Hello Fresh?

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Our Complete Hello Fresh Review

The Berlin-born Hello Fresh rapidly grew to serve millions of customers in markets across Europe, North America, and Australia. Today, customers in the U.S. are eating it up (literally!), loving the meal service's commitment to fresh ingredients and easy-to-prep meals. Based on the rave reviews, we couldn't wait to give it a try - here's what we thought!Read More

Brief Company History

Just months before the launch of Blue Apron in the U.S., a start-up in Berlin made waves by introducing a new meal delivery service, HelloFresh. Founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson, the company got off to a humble start, with the co-founders scrambling around their kitchen and hand-delivering orders to the initial customers. But, after partnering with Rocket Internet, HelloFresh saw rapid growth and quickly became a household name across Europe and other markets. Fast forward to 2017, and HelloFresh now delivers to 9 markets in Europe, North America, and Australia, sending out millions of boxes to happy customers every month. Here's how they describe the HelloFresh mission in their own words: 
"HelloFresh is on a mission to save home cooking, and lift the mood around it. While anyone can deliver a box of food, HelloFresh opens up an experience that goes beyond the final plate and brings the fun of cooking back into people's lives. It can take a lot of energy to figure out what’s good for you, in season, sustainably sourced, flavorful, and filling. By covering the shopping, planning, and delivering step-by-step recipes and ingredients, customers can relax and enjoy all there is to love about cooking -- and eating!"

— Shara Seigel Senior Manager, Public Relations for HelloFresh

  Eagerly waiting to open our first HelloFresh box!After hearing our London relatives discuss their experience with the service, we decided to give it a whirl. Here’s how it went:

Ordering Hello Fresh and Pricing

Hello Fresh pricing is the same as Blue Apron pricing (making me wonder who copied whom). There are three basic plans: The Classic Plan, The Veggie Plan, and The Family Plan. The Classic and Veggie Plans cost $9.99 per serving and are geared towards 2 or 4 adults. The kid-friendly Family Plan rings up at $8.74 per serving and is intended to feed two adults and two children. Boxes range between $59.94 and $119.88 per delivery depending on the number of meals and the number of mouths you’re feeding. Click here to see the full run-down on HelloFresh pricing. We like meat and don’t have kids, so for testing purposes, we chose the Classic Plan with three meals per week (also the cheapest option). With this plan, we can choose from eight recipes, which include “Fit” and “Quick” options, but the menu doesn’t cater to any specific dietary restrictions. Those on the Classic Plan for 4, the Vegetarian Plan, and the Family Plan do not get to choose their meals. We loved the hearty and flavorful Meatloaf a la Mom.While eating is great and all, our favorite Hello Fresh feature might have to be the new Wine Club that they introduced this past spring (2017). For just $89 a box, you receive six carefully selected wines to pair with HelloFresh recipes (though I’m sure they drink just fine on their own). Unlike, Blue Apron who sends miniature-sized bottles, the HelloFresh club sends you full-sized (750 ml) bottles. At $14.83 a bottle, it might not rival Trader Joe’s prices, but it’s not a bad deal! Choose from red, white, or a variety of both.

Hello Fresh Delivery and Packaging

Hello Fresh delivers nationwide Wednesday-Friday (8 AM to 8 PM) and in select markets on Monday, Tuesday, and Saturday. To skip a week, you must do so before midnight PST, five days before your next scheduled delivery.Our box, emblazoned with a cheery green lime, arrived on time, much to the delight of our empty fridge. Inside the cardboard box, underneath the layers of insulation, we found three tidily packed boxes containing the ingredients to cook each meal along with colorful recipe cards and a nutritional info sheet. So far, HelloFresh is one of the best-packaged meal delivery kits we’ve come across. In addition to neatly grouping the ingredients for each meal, HelloFresh also makes sure all its packaging materials are 100 percent recyclable. The cardboard box, chipboard kit boxes, and liners can all go to regular recycling, and the ice packs contain a water-soluble solution that can be drained into a toilet before you recycle the plastic exterior. The peppercorn steak with creamed kale and roasted potatoes hit the spot.

Cooking with Hello Fresh


The Classic Plan for two comes with all the ingredients needed to prep three meals. Here’s what we ordered:
  • Meatloaf a la Mom with Roasted Root Veggies and Thyme Gravy
  • Rachael Ray’s Grilled Buffalo Chicken with Carrot Celery Slaw and Mashed Taters
  • Crushed Peppercorn Steak with Creamed Kale and Potato Wedges
Hands down, my favorite meal was the Meatloaf a la Mom. The recipe created perfectly seasoned little individual meatloaf loaves that tasted fantastic alongside potato and carrot fries. I remember scarfing it down and making a note that we needed to hang onto the recipe card for this one. The other two recipes were tasty as well, though I recall our creamed kale didn’t turn out looking quite like the picture, and the mashed potatoes were a bit dry (because I didn’t have any butter).

Ease of Prep

One of the biggest drawbacks of HelloFresh, in our experience, was the length of the box to plate time. The recipes we selected all had a supposed total prep + cook time of 30-35 minutes, so I expected them to be fast and easy. All of them took 10-15 minutes longer than anticipated, which I found to be painstakingly long compared to some of the other services we’ve tried. If I order HelloFresh again, I’ll try ordering the “Quick Preference” selections for faster cook times.Another drawback was the number of kitchen utensils and extra ingredients needed to prep each meal. For example, the meatloaf recipe required a peeler, medium pot, grater, medium bowl, large pan, and potato masher, plus olive oil, sugar, and butter. We were staying in a well-equipped vacation rental when we ordered HelloFresh but didn’t have access to a grater to create the slaw or a potato masher. I got creative and made the slaw using a vegetable peeler and busted out a hand mixer to try to whip the potatoes to the right consistency. We also never keep sugar and butter on hand, and I was surprised that HelloFresh didn’t include these ingredients. We’ve found that other meal services (like Home Chef and Green Chef) make better use of minimal kitchen equipment and most provide any ingredients beyond oil, salt, and pepper. Next time, I’d be sure to preview the full recipe instructions to ensure we had everything on hand to make it.Despite slightly longer prep times and a few extra dishes to wash, we overall found the recipes quite approachable. Nothing demanded culinary experience beyond basic slicing, dicing, mixing, boiling and stirring, so we quite enjoyed our cooking experience. These recipes are certainly geared towards the average home cook who is not Cordon Bleu trained. This could be the mark of the celebrity TV chefs like Jamie Oliver, Rachael Ray, and Emeril Lagasse who regularly contribute to HelloFresh, and know how to create easy recipes the average consumer will understand.


In the box, HelloFresh includes a card with nutritional info for each recipe. We found the servings generous and at 500-800 calories per serving, these protein-dense recipes left us feeling stuffed. The vegetables in each dish contributed to a healthy dose of vitamins and minerals, and while most meals appeared to a have a moderate amount of fat, cholesterol, and carbs, the Rachael Ray buffalo chicken had an alarming sodium content (1640 mg, or 71 percent of the recommended daily value)! Another thing I’m not fond of is the use of processed ingredients. For example, the meatloaf contained panko breadcrumbs (made from bleached wheat flour, sugar, dextrose, yeast, and salt), ketchup (made from tomato concentrate, sugar, distilled vinegar, salt, onion powder, spice, natural flavor), beef stock (beef stock, natural flavor, salt, beef fat, sugar, maltodextrin, yeast extract and xantham gum), and flour. Similarly, the kale accompaniment to the crushed peppercorn steak included sour cream with cultured cream, food starch-modified, sodium tripolyphosphate (what the heck is that?!), guar gum, carrageenan, calcium sulfate, locust bean gum, and potassium sorbate. These types of ingredients don’t seem on point with the “Fresh” branding. If you’re into natural, wholesome eating, this may not be the best option for you.

Freshness of Ingredients

Ingredients arrived well-chilled, and everything looked great except for the carrot (intended for the coleslaw). One of the puniest vegetables I've ever seen, this carrot looked like it had been picked weeks ago. It had lost any crispness, and I could easily bend it back and forth without it snapping like it was some odd rubber object.Another plus in the produce department, HelloFresh sources most of its ingredients locally. Perusing the "Nutritional Info" insert, I see that almost all ingredients came from somewhere in the USA. I like this for two reasons - 1) I'm all about supporting American farms, ranches, and fisheries, and 2) it means ingredients are that much fresher.

Overall Take

HelloFresh is one of the most affordable meal delivery kits on the market, offering consumers nutritionally balanced, creative recipes from beloved celebrity chefs to help home cooks around the world get out of their culinary ruts. While we personally wish HelloFresh would cut out processed ingredients, there's a lot the service does right: interesting, approachable recipes, eco-friendly packaging, health-conscious nutrition, and plans that cater to personal preferences ("Quick", "Fit", and "Variety"). Overall, this is a service we would order again.Want to give it a try? Read all HelloFresh reviews and see the latest pricing.

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13 Hello Fresh reviews

  1. Danielle

    Tasty, restaurant style

    We tried hello fresh for 4 weeks. A few meals were missing key ingredients and 1 meal didn’t have a recipe card. We missed picking our meals by 1 day and they sent the same things we ordered the week before. The meals are fast, and easy, however, I wouldn’t call them healthy, at all. They use a lot of butter, salt, and cream. I wanted to follow their recommendations listed and try not to alter the directions. The recipe cards, when added into the box, are explained clearly and make it so anyone can prepare the meals.
    The boxes are packed well, meats are separate from the other ingredients, and every box the ice was still frozen cold. The meals are not kid friendly and mainly geared towards adults. They are a huge fan of lemon in their recipes, such as broccoli, meh. I was glad we experienced it but, will not be going forward with our subscription.


  2. Kayla

    Quantity and quality has gone down over time

    I love the concept of hello fresh and have subscribed since 2018. So far this year I’m missing at least 1 important ingredient in each shipment! They’re always great about correcting the issue but it’s incredibly inconvenient.

    But I think the biggest complaint I see about all meal subscriptions is the portion size. Hello Fresh used to send hearty portions in 2018 and it seemed in 2019 the portions got smaller and smaller. Some now seem to be better so i imagine they got a lot of customer input. But the shrunken portion size is blatantly apparent in the tacos. They come with 6 tortillas (2 servings of 3 tacos) and used to make enough for 6 full tacos. Now I barely have enough ingredients to make 4.

    I currently am skipping weeks and testing out other options.


  3. Anonymous


  4. Anonymous

    excellent meals, arrives on time and easy to prepare. I am hooked.


  5. JL

    save your money

    I do not recommend Hello Fresh unless you want to overpay for the poor quality of food. I tried it for the first time and was very dissatisfied with the quality and amount of food you get. Apparently, the selections made, 2 of the 3 meals were gourmet and ended up pay $116.00 total. I did not realize there was additional charge for gourmet so ready the fine print! Never again! The $80 discount for “free meals” is spread out over 3 purchases. Again, not clear on their offer. This is a rip off.


  6. Glenn

    Amazing quality !

    My daughter is house siting, The Home owners supplied her with five hello fresh meals, she brought them over to our house, ( her parents) to cook. By wife cooked the peppercorn crusted beef tenderloin, it was delicious ! Everything was very fresh cava If we went to a restaurant each meal would cost about $25 at least ! Can’t wait to taste the next Meal!


  7. Ami Murofushi

    Life changing

    Dinner is always a huge discussion and everyone wants something different in my house. 3 nights a week I am able to not think about it and everyone loves what is made. This has made my busy mom life so much easier.


  8. Deborah May

    No delivery on second order

    My second week’s shipment did not arrive. The web site show it was delivered. I did not get an email with tracking info either like they said I would when order ships.


  9. Cheryl Upton

    My meals did not arrive yesterday and I cannot find a phone number so I can tell you. I am ver displeased!!! This lack of delivery is not for the first time!


  10. Katherine

    Flavorful, Enjoyable Recipes

    My husband and I enjoyed trying HelloFresh. While I wish the service had more health-conscious options (paleo, low-carb, etc.), I appreciated the creative twist on traditional recipes like buffalo chicken and meatloaf. Portion sizes were generous, leaving us feeling full long after dinner; this meal kit is ideal for someone looking for hearty meals. Next time we order, I’m going to try pairing with the HelloFresh wine box. Seems like a good deal!


  11. Andrew Miller

    Get out of that rut!

    My wife and I really enjoyed the meals from Hello Fresh! He was a great way to get us out of the rut of our every day cooking. While she put the baby down I was able to put together a meal about 30 to 45 minutes, and it looks professional! It also had us cooking with ingredients we have never tried before, which was fun! Highly recommend.


  12. julia

    Hello Fresh was Fresh!

    We loved Hello Fresh! Simple instructions for delicious and fresh meals. It’s valued at a better price point than some and has quality and quantity that you want in a meal delivery service!


  13. Michelle

    Uncomplicated Meals with Quality Ingredients

    Good, basic meals with quality ingredients. Portion sizes were enormous! We had dinners and lunches the next day from our meals! Easy to follow instructions for beginner chefs, but experienced chefs might be underwhelmed. We used the recipes as a base and then tweeked and added to them and really enjoyed creating something original.


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Hello Fresh Get $80 Off & Free Shipping

$7.49 $5.66 per serving

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* Offer valid for a limited time